📃 Resume

<aside> ⌨️ Experienced digital product manager >>


<aside> 📷 Hobby photographer >>


<aside> 🗞️ Newsletter writer >>


<aside> 🎭 Amateur actor


Shaping and shipping digital products since 2016

I collect some of the best pieces of content that have shaped my thinking and practice around Product Management in my 'Product Management Library' (in Dutch 🇳🇱)

☎️ Contact information

🧑‍💻 www.ockywiemeijer.nl

🔗 https://www.linkedin.com/in/owiemeijer/

📷 instagram.com/byocky

🧑‍💻 work experience

Since July 2022

Head of Product NU.nl, DPG Media

Responsible for the digital part of NU.nl (website, apps, CMS), leading a team of product managers

mar. 2021 - jun. 2022

Product Owner NU.nl, DPG Media

NU.nl is the biggest news website in the Netherlands, reaching over 8 million unique visitors every month. As product owner I am dedicated to improving our website and app, and more specifically the way in which our readers interact with our editors and our product. Contributed to a 5X growth in logged in users on NU.nl in my first year. Besides ‘bringing the donuts’, I love bringing together strategy, design, research, engineering and analytics to make sure we build the best product for our readers and editors.

oct. 2019 - mar. 2021

Product Owner - Next Best Action, KLM Royal Dutch Airlines

Within the Digital/e-commerce department of Air France - KLM responsible for ‘Next Best Action’, a recommendation engine aimed at making every customer interaction relevant and effective. Leading a team of engineers, as well as making sure that ‘NBA’ is implemented across all touch points in our digital ecosystem; accountable for the results of the system (multimillion revenue), which we improve through careful analysis and experimentation. Mentor for TU Delft Design Doing MSc course.

feb. 2018 - oct. 2019

Product Manager ODS / Manager KLM X, KLM Royal Dutch Airlines

Started at ‘Operations Decision Support’ as manager of a portfolio of digital decision support tools and services, some of which are commercially exploited to other airlines as part of a partnership between the Boston Consulting Group and KLM.  Since end of 2018, added responsibility for ‘KLM X’, a team that ideates,  prototypes and validates new innovations in a live operational context using design thinking and lean start-up methodologies. Focused on bringing human-centered design, data and product development together in order to make data work for our employees and customers.

feb. 2016. - feb. 2018

Management Trainee IT, KLM Royal Dutch Airlines

Four assignments: (1) Project Manager web services and enterprise architecture, (2) Product Owner Big Data Platform at Passenger Operations, (3) Product Owner API developer portal at Digital Strategy, (4) Team Manager Business Intelligence. Delivered solutions that keep making impact today, including 'Flight 720', a data platform that powers (real-time) operational decision making every second of every day.

nov. - dec. 2015

Location Assistant ‘Layla M.’, Topkapi Films; Amsterdam

As a location/production assistant I was involved with the production of the movie ‘Layla M’, which was the Dutch submission for the Academy Awards, and was nominated for four ‘Gouden Kalveren’. I learned a lot about collaboration in a creative environment (movie set) in which timing and coordinated execution are critical.

may 2014 - jul. 2015

Consultant, Young Advisory Group; Amsterdam

The Young Advisory Group (YAG) is a student-run strategic consultancy agency, and provides advise to a variety of organizations, supported by top-tier consulting firms. At YAG, I participated in a project for a large multinational, and was in charge of a project for a Dutch ministry, involving the concept development of an online coaching platform. In addition, I was in charge of the transition to a new website and branding for the YAG. Other responsibilities included marketing, human resources, and acquisition/sales activities.


Various responsibilities, Peperwortel; Amsterdam

I started as a shop assistant at the Peperwortel, a deli and catering company. Responsibilities include HR and creditmanagement. Learned a lot about the dynamics of small businesses.

🎓 education

2014 - 2015 | MSc Business Administration (cum laude)

University of Amsterdam, Amsterdam

Track: Entrepreneurship and Management in the Creative Industries. Thesis: Critics and Audiences: A Detailed Look into the Relationship Between Critical Evaluation and Commercial Performance in the Dutch Motion Picture Industry (grade: 8,0). GPA: 8,24

2011 - 2014 | BSc Political Science

University of Amsterdam, Amsterdam

Track: International Relations. Thesis: Political Potential: Why the Internet Might Improve Young People’s Political Efficacy (grade: 7,5). GPA: 7,46

2010 - 2014 | BSc Economics and Business

University of Amsterdam, Amsterdam

Track: Business Studies. Thesis: Competitive Dynamics in the Dutch Movie Industry (grade: 7,5). GPA: 7,27

2009 - 2010 | Liberal Arts and Sciences

Lewis & Clark College, Portland, Oregon, USA

Freshman year as part of the Campus Scholarship Program from the Fulbright Center Amsterdam

NB: presenter/producer of campus radio program

2003 - 2009 | Gymnasium

Barlaeus Gymnasium Amsterdam, Amsterdam

Track: ‘Economics and Society’ with biology and Mathematics B. GPA: 7.2

🗣 Languages

Dutch 🇳🇱

Native Speaker

English 🇺🇸

Fluent speaker

Learning Japanese 🇯🇵

Through self-learning

📃 Skills/certifications

Sales training Pepperminds

Professional Scrum Product Owner & Scrum Master (scrum.org)


‘Strengthen your personal leadership’ @ KLM

Leading SAFe (Scaled Agile Framework)

ITIL foundation

Lean Theory & Practice

Design Thinking & Lean Innovation

In possession of drivers license B

🦄 Other activities

Since 2020 | co-founder and editor of CouranD

In october 2020 I started a Dutch bi-weekly newsletter with a friend about tech, business and media. With a digression to something else every once in a while. courand.substack.com/welcome

2017 - 2018 | Board member ‘YoungKLM’

For two years I was a board member of the ‘young professional’ club of KLM, organizing various activities for and with young colleagues throughout the company.

Since 2010 | Theater - Kothurne, T-lab

I have played in several plays for Kothurne (student theater club), was part of the production team for a play at the DeLaMar Theater and more recently played in two productions from T-lab.